A luxury consumer survey focusing on Mainland Chinese High Net Worth
Individuals has revealed preferred destinations for overseas education
The research was based on a survey of 393 Mainland Chinese "millionaires"
(worth USD1.6m or more) undertaken by the Hurun Research Institute
between June and December 2013, including 69 super-rich individuals
(worth USD16m or more). The institute has conducted similar surveys
over the past ten years.
Hurun found that 28.7 percent of respondents regard the UK is their
top choice for sending children for pre-university education, slightly
ahead of the US at 26.2 percent. Canada was third-most popular, at 12
percent, and Australia was fourth, at 9.4 percent. Hong Kong came
tenth, with 2.1 percent expressing a preference for the territory.
However, the United States was the top preference for university
education (36.4 percent), followed by the UK (24.4 percent) and
Australia (10.8 percent). Hong Kong did not feature in the top ten
Meanwhile, the largest number of HNWIs seeking to live abroad gave
the USA as their first choice, while smaller numbers chose Europe,
Canada, Australia, Singapore, and Hong Kong. There was an increase in
the number considering Australia, although this was the case for only a "very
few" of the super-rich. The survey found that one in three of the
super-rich, and 64 percent of respondents overall, were looking to
emigrate, although only 15 percent would be willing to give up Chinese
The survey also found that preferred international tourist
destinations have changed: Australia, France, and Dubai are now
the top three, rather than France, the US and
Singapore. The UK no longer features in the top ten destinations, and
Hurun's founder, Rupert Hoogewerf, said in London that the UK's visa
rules were the main reason.
The average age of respondents was 38 years, and the ratio of men to
women was 6:4.
Tags: Australia | China | United Kingdom | Hong Kong | Education | Expats | Immigration | Travel | Education | Immigration