Ireland Appoints 'Start-Up Ambassador' In China

By Editorial 30 March, 2012

Enterprise Ireland has appointed an “International Start-up Ambassador” in China as part of the government's Action Plan for Jobs 2012.

The appointee, Liam Casey, has 17 years experience in the region. He founded PCH International, a supply chain solutions company that creates, develops and delivers technology products, focusing on the accessories market for eReaders, smartphones and tablets. The Department of Jobs, Enterprise and Innovation says Casey will work closely with Enterprise Ireland to highlight Ireland and what it has to offer for technology start-ups. Start-Up Ambassadors have also been appointed for the UK and Middle East markets.

The announcement was made during Enterprise Ireland’s trade mission to China led by Prime Minister Enda Kenny and the Minister for Jobs, Enterprise and Innovation Richard Bruton. The aim in appointing Casey is to encourage Chinese entrepreneurs to choose Ireland as the location for their next high-tech start-up business. According to the government, stimulating the flow of new start-ups and supporting their growth are fundamental building blocks of the Action Plan for Jobs. Potential entrepreneurs in the Greater China region will be told of the availability in Ireland of venture capital and seed funding, and of the country's ecosystem for start-ups which includes mentoring, start-up incubators, export support, training and networking.

Welcoming the announcement, Bruton said: "A key part of the government's plan for jobs and growth is to create a genuine indigenous engine of growth. As I have said before, our ambition must not only be to attract the next Google or Microsoft to Ireland, but we must also seek to grow the next Google or Microsoft in Ireland. Indigenous companies provide proportionally more than three times more benefit to the Irish economy than multinational companies.

"The Action Plan for Jobs contains a series of measures aimed at making Ireland a centre for international start-ups, and today's announcement that Liam Casey, an Irish entrepreneur with immense experience of China, is being appointed as Ireland's start-up ambassador here is great news and represents further moves towards delivery of a key Action Plan for Jobs commitment. I am determined to continue implementing our plan to ensure that we can make Ireland a hub for international start-up activity and create the jobs we so badly need,” Bruton stressed.

Last year, Enterprise Ireland launched a dedicated EUR10m (USD13m) International Start-Up Fund to target investor-ready overseas entrepreneurs to start their business in Ireland. The fund is open to company promoters anywhere in the world, but is targeted particularly at the Irish Diaspora, international expatriates, the ‘New Diaspora’ (people from overseas who have previously worked or studied in Ireland), as well as serial and mobile entrepreneurs. In addition, a new Start-up Entrepreneur Programme visa initiative was recently announced, a project the government claims makes Ireland a highly attractive location to start and grow an international business.

A comprehensive report in our Intelligence Report series, titled "Offshore For Corporates", discusses in depth the comparative merits of offshore HQs, with a Corporate Treasury section analysing how to get an optimal blend of tax-efficiency and profits and finally a study into how two types of international business can use onshore low-tax regimes in parallel with offshore jurisdictions to construct highly tax-efficient corporate structures, is available in the Lowtax Library at and a description of the report can be seen at

Tags: Individuals | Expatriates | Tax | Small Business | Business | Company Formation | Private Equity | Ireland | Commerce | Individuals In Business | Entrepreneurs | China | E-commerce | Small And Medium-sized Enterprises (SME) | Venture Capital | Micro Business |


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